Yidaxing's General Manager Robin Zhu Attends 23rd International Chaozhou Clan Convention; Celebrates Shantou Foreign Trade Events
2025-12-04
Rongbin Zhu, General Manager of Shantou Yidaxing Light Industry Co., Ltd., a leading foreign trade enterprise specializing in children's Sandals, was honored to participate in the 23rd International Chaozhou Clan Friendship Convention as a member of the Shantou Import and Export Chamber of Commerce delegation. The event, held in Chaozhou from November 28 to 30, 2025, was themed "Roots Bind, Nations Thrive" and brought together nearly 1,800 representatives from 165 Chaozhou communities across 34 countries and regions for cultural exchange, business cooperation, and hometown bonding.
Parallel to the convention, two landmark events for Shantou's foreign trade also achieved complete success: the inauguration ceremony of the new president of Shantou Import and Export Chamber of Commerce, and the "Bridging via Overseas Chinese: Boosting Shantou Goods Global Sales" High-Quality Foreign Trade Development Conference. These gatherings reaffirmed Shantou's status as a "century-old commercial port" and strengthened its role as a global trade hub.
Yidaxing Takes Action: Charity and Business Synergy
Yidaxing Light Industry demonstrated profound social responsibility during the convention. Prior to the preparatory meeting of delegation heads and secretaries-general on November 28, all participants observed a one-minute silence to mourn the victims of the Hong Kong Tai Po fire and the heroic firefighters who sacrificed their lives. The meeting also called for support for affected compatriots, and Yidaxing responded actively by donating funds to Hong Kong's disaster relief efforts. Additionally, the company reached out to its Hong Kong clients to offer care and assistance, embodying the compassion and sense of responsibility of Chaozhou merchants.
Exploring Global Opportunities for Children's Sandals
Focused on "Chao Studies, Chao Business, Chao Youth, and Chao Expo," the convention featured industrial matchmaking exhibitions, investment promotions, and intangible cultural heritage displays. Yidaxing seized the opportunity to engage in in-depth exchanges with Chaozhou businessmen from Malaysia, Russia, and other regions. The company gained valuable insights into local footwear market sizes and trade payment methods, laying a solid foundation for exporting higher-quality children's Sandals to global markets.
As an active participant in key initiatives such as the launch of the "Chao Business Directory," the "Chao Goods Going Global · Premium Products Entering Chaozhou" supply chain cooperation, and the opening of the "World Chaozhou People's History and Culture Exhibition Center," Yidaxing remains committed to learning and innovating. The company continuously explores new trade markets and models to enhance its international competitiveness.
Distinguished Endorsements and Future Outlook
The convention received congratulatory messages from global leaders including Thai Prime Minister Anutin Charnvirakul, Malaysian Prime Minister Anwar Ibrahim, Cambodian Prime Minister Hun Manet, Hong Kong Financial Secretary Paul Chan, and Ever Honorary Chairman of the International Chaozhou Clan General Association Li Ka-shing, highlighting the global influence of Chaozhou communities.
Shantou Import and Export Chamber of Commerce will take this convention as a new starting point to inherit its spirit, leverage the global Chaozhou business alliance, and facilitate resource sharing and cooperation for member enterprises. For Yidaxing Light Industry, this participation marks a significant step forward in its global expansion strategy, as the company aims to capitalize on the "overseas Chinese bridge" to bring Shantou-made children's Sandals to more corners of the world.
With the successful conclusion of the three-day convention, Yidaxing reaffirms its commitment to high-quality development and deepening international trade ties, contributing to the prosperity of Shantou's foreign trade and the global Chaozhou business community.